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For moms stuck in the awkward in-between

He wants independence… but forgets his neck exists

Showers without soap.

Needs constant reminding.

Smells like “outside.”

You’re tired of yelling, “Have you started washing?!”
You don’t want to helicopter—you just want him to get actually clean, without the fight.


The Stink Strikes Back
A mysterious villain. A forgotten realm under his socks.
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A secret weapon called
ninja wash.

Every product unlocks a comic-book mission—because every boy deserves to be the hero of his hygiene story.

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Built for moms who care about ingredients.
Designed for boys who don’t

No synthetic fragrances

Naturally scented + non-toxic

“Hormone-safe” deodorant (no aluminum, no parabens)

No weird chemicals. No fluff. No junk.
Clean should feel powerful—not like baby shampoo.

Ready to train your ninja?
Join for early-bird perks, behind-the-scenes drops, and exclusive sneak peeks.

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